Netsential Website Developers Houston Texas web developer providing resources, web page design, custom development, content management, ecommerce and site promotion

  The Pay-Per-Click Approach
Advantages & Disadvantages

Pay-Per-Click - Advantages

  • Guaranteed Top Placement
  • Advertisers control the daily budget
  • Some terms are reasonable (as low as $.10 per click) providing a good return on investment



Pay-Per-Click - Disadvantages

  • Machines surf more than people - You may be charged for their clicks
  • Daily management monitoring time is required and can be time consuming
  • Surfers tend to skip over sponsor links/ads - as artificial search results.
  • Per-click costs on popular terms are expensive



>>The Top Rankings - Approach A Better Long Term Strategy

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